Our Heritage
A Legacy of Austrian Craftsmanship
Herbert Pircher is a family-owned embroidery house based in Lustenau, Austria, with roots dating back to 1886. Across generations, we have combined traditional embroidery craftsmanship with modern production standards for professional textile markets worldwide.
We develop and produce high-quality embroideries and lace for fashion and textile applications, with a consistent focus on precision, reliability, and repeatable quality. Our clients include brands, ateliers, wholesalers, and manufacturers who require dependable execution and clear technical specifications.
Our History
Five Generations of Embroidery
The Foundation
August Hagen acquires the first hand embroidery machine in Lustenau — at a time when the village was still largely agricultural. The house in Badlochstraße marks the beginning of what would become a multi-generational family enterprise in the region’s emerging embroidery industry.
A New Chapter Under Ilse & Herbert Pircher
Ilse Pircher marries Herbert Pircher, who trains in embroidery machine operations and brings a modernising vision to the workshop. Together, they restructure production methods and invest in new equipment — laying the groundwork for the company's future international reach.
Entry into International Markets
Herbert Pircher initiates the company's first export activities, beginning with Germany as the primary market. This strategic shift transforms a regional workshop into a professional export operation, opening the path toward broader European and global trade.
Strategic Restructuring
Heinz Pircher, son of Ilse and Herbert, assumes management of the company. With a clear commercial focus, he redirects the business toward the African market — developing patterns tailored to local preferences and building lasting relationships with new clients across the continent.
Recognised Worldwide
Today, Herbert Pircher supplies professional textile markets in Africa, Europe, and North America. The company is recognised for its precise craftsmanship, high-quality materials, and disciplined production standards — a reputation built across five generations of continuous operation.
Production
Quality with Character
At Herbert Pircher, every product is treated with both technical rigor and aesthetic sensitivity. Each collection is developed with careful attention to texture, balance, and finish — so the result is not only production-ready, but also refined in character. This quiet standard of quality defines our work across all markets.
Our Process
From Concept to Delivery
Each project follows a structured process — from the first sketch to the finished product, ready for shipment.
Design
Sketch
Technical
Drawing
Punching
CAD Programming
Production
Stitching
Finishing
Fabric Treatment
Quality
Control & Packaging
Materials & Standards
The Finest Selection
We source the finest materials from around the world — from premium Egyptian cotton yarns to high-quality viscose and carefully selected base fabrics. For embellishments, we exclusively use genuine Swarovski® crystals.
Responsible manufacturing is supported by controlled processes and recognized standards, including OEKO-TEX® certification.
What Defines Us
Our Principles
Precision
Clear specifications and disciplined production ensure consistent results at every stage.
Reliability
Stable quality and reliable delivery performance you can count on, order after order.
Global Reach
Supplying clients in Europe, Africa, and North America with commercially viable textile solutions.
International
Export-Oriented Since Day One
As an export-oriented company, we supply clients in Europe, Africa, and North America. Our international experience allows us to translate market requirements into commercially viable textile solutions without compromising design integrity.
1886
Family Roots
3
Continents
100%
Made in Austria
Original Made in Austria